Davids Health Sciences, Inc., a leader in premium oral care, proudly celebrates its 10-year anniversary this July. Founded by entrepreneur Eric Buss in 2015, Davids began as a personal quest to develop the cleanest, most effective, and most sustainable toothpaste available. Today, the brand has grown into a pioneering force in premium oral care, setting industry standards through innovation and a dedication to transparency and environmental responsibility.
“From personally mixing batches of toothpaste by hand in a small 1,800-square-foot facility to becoming a trusted brand available in over 10,000 stores across the United States and internationally, the past decade has been an extraordinary journey,” said Eric Buss, founder and CEO of Davids Health Sciences. “We’re incredibly proud of what we’ve accomplished, grateful to our customers, and excited about the future.”
Eric Buss’s initial curiosity about toothpaste ingredients in 2011 ignited a four-year obsession to create an oral care solution that was safe, highly effective, and environmentally responsible. His relentless pursuit resulted in a groundbreaking toothpaste formulation—crafted with naturally sourced and naturally derived ingredients and proudly made with premium USA-origin components whenever possible.
Key milestones from Davids’ decade of growth include:
- 2015: Davids launches its first premium fluoride-free toothpaste; achieves EWG VERIFIED certification.
- 2016: Founder and CEO Eric Buss hand-fills over 250,000 tubes of toothpaste.
- 2017: Davids secures its first international distributor in Japan.
- 2018: Davids launches nationwide in all 450 Whole Foods locations, followed by expansion into Sprouts, Gelson’s, and Erewhon.
- 2019: Davids marks its first million-dollar sales year and launches its first automated tube-filling operation.
- 2020: Davids introduces popular Herbal Citrus and Spearmint toothpaste flavors.
- 2022: Davids launches Nano-Hydroxyapatite toothpaste, enhancing enamel repair and sensitivity relief.
- 2023: Davids expands its product line with Premium Bamboo Toothbrushes and Expanding Dental Floss with Hydroxi; relocates to a 15,000-square-foot facility in Menifee, CA.
- 2024: Davids expands the Hydroxi toothpaste line with Orange Vanilla and Mild Mint formulations.
- 2025: Davids launches Hydroxi Mouthwash and earns trademark certification for Hydroxi, strengthening brand innovation.
Looking forward, Davids plans continued innovation, focusing on expanding its professional oral care offerings, international markets, and enhancing production capabilities.
“The next decade will see Davids expand even further into advanced oral care solutions and global markets,” said Buss. “We remain dedicated to our founding principles of transparency, quality, and sustainability.”
Davids’ dedication to clean ingredient integrity, sustainability, and performance has earned recognition within the industry, including Leaping Bunny Certification for cruelty-free practices and EWG VERIFIED status for safe ingredients. Davids remains committed to providing consumers with the highest-quality oral care for a healthier, brighter future.
For more information, please visit davids-usa.com.
About Davids Health Sciences, Inc.
Davids Health Sciences, Inc. is a pioneer in premium oral care, dedicated to providing advanced, highly effective solutions that are both safe and sustainable. Founded by Eric Buss, Davids combines cutting-edge dental science with the highest-quality naturally sourced and naturally derived ingredients. The proprietary Hydroxi™ formulation exemplifies this commitment, setting new benchmarks for enamel repair, sensitivity relief, whitening, and freshness—all without fluoride or harsh chemicals. Davids continues to redefine premium oral care, ensuring trust, efficacy, and innovation in every product.
